3. In order to ensure effective distribution of goods and services, Member States shall undertake to strengthen infrastructure related to trade especially in the areas of transport and storage facilities. ARTICLE 2 INVOLVEMENT OF THE BUSINESS COMMUNITY 1. Member States shall formulate and implement trade development policies in close co-operation with the private sector. 2. Member States shall facilitate the formation of private sector business associations. 3. Member States, in collaboration with the business community, shall encourage and facilitate the creation of small and medium scale enterprises and promote their participation in trade. ARTICLE 3 TRADE PROMOTION MEASURES 1. Member States shall promote the participation by the business community in SADC trade fairs, national fairs and exhibitions, specialised fairs and trade missions. 2. In collaboration with the business community, Member States shall disseminate market information on the Community and third countries. ARTICLE 4 TRADE RELATED SERVICES