Awareness and Communication Strategy
CHAPTER 3. INSTRUMENTS FOR REGIONAL
COOPERATION ON WATER
3.1 Strategic Objectives
Member states and media institutions have responsibilities to disseminate and communicate
issues, principles and operations of agreements, treaties and protocols (regional instruments)
governing management and utilisation of shared water and related resources in order:
a) To raise awareness on the regional instruments so that they are known, appreciated,
owned and made use of by the people;
b) To increase awareness of the activities and achievements of the regional water
programme so that stakeholders are empowered to actively participate in the
development and implementation of the regional initiatives;
c) To promote buy in and ownership of the institutions, policy and legal reforms and
programmes amongst stakeholders; and
d) To increase awareness of the responsibility by Member States to consult and regularly
inform citizens of the commitments and obligations arising from the instruments they
are party to.
3.2 Key Message Areas
3.2.1
Institutional Framework for Cooperation
Communicate that SADC has an effective institutional arrangement that is driving regional
cooperation and integration in water resources development and management.
To who: Policy and decision makers,
river basin commissions and subsidiary
institutions, the private sector and NGOs
and the general public.
How: Flyers and posters, standard Power
Point slides, fact-sheets, public events
especially workshops, exhibitions, flyers
and newsletters, mass media, and internet
and e-mail.
The dissemination and communication should emphasize on design and functioning of the
institutional arrangement. The institutional arrangement for regional cooperation and
integration in water resources management is designed to adequately and efficiently manage
and address water issues and other sectoral programmes. In order of hierarchy, the structures
are:
a)
b)
c)
d)
e)
f)
The Summit formed by the SADC Head of States and Government;
The SADC Council of Ministers;
The Integrated Committee of Ministers (ICM);
Sectoral Committees of Ministers;
The Senior Officials from each Member State;
The Water Resources Technical Committee (WRTC);
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