Awareness and Communication Strategy  Training in basic communication and media relation and management for water specialists in RBOs and water ministries;  Capacity building activities for the media and other communication specialists in the Water Sector;  Establishment of the Information and Communications Reference Group for the SADC Water Sector;  Mapping of communication activities within existing SADC projects and aligning them with the Strategy;  Inclusion of adequate communication budgets in project proposals;  Developing and fundraising for communication and awareness project proposals;  Linking communications specialists in the SADC Water Sector with water researchers in the region through the Information and Communications Reference Group for the SADC Water Sector;  Developing linkages with the relevant policy frameworks and institutional arrangements to support the strategy; and  Developing a comprehensive monitoring and evaluation framework for the Communication Strategy. Page vi