The IWRM approach Awareness and Communication Strategy utilisation and creating an environment that promotes investment in water saving technologies  Understanding of best practices on WDM Sustainable water resource development and management  Understanding of the amount of water available in the region  Commitment to the development planning and management of the water resources  Investment in water resources development and management  Understanding of impacts, risks and hazards of water developments and operations. Capacity building  Existence of communication, information and knowledge management systems within the SADC Water Division and established RBOs for innovative internal and external communications  Human resources capacity of SADC Water Division and established RBOs in the area of communication and information management  Capacity of communication specialists in the Water Sector, other communication intermediaries (such as media houses) and technical practitioners in the Water Sector to effectively engage in the delivery of the Awareness and Communication Strategy  Availability of funding for the Strategy  Use of research findings in communication and public awareness efforts in the Water Sector.  Existence of and linkages with the policy framework and institutional arrangements that support the Communication Strategy. Page 54