Southern African Development Community 4. State Parties shall encourage news agencies, in the Region, to establish a SADC News Agencies' Pool which, with computerised interconnection, will ensure efficiency and effective exchange of news and information. 5. State Parties shall give more financial and editorial autonomy to the news pool to enhance the professional competence and credibility to media practitioners. 6. State Parties shall co-operate in joint investments, production and exchange of film, video and audio information products in order to reduce reliance on imported information and cultural products. 7. There shall be a SADC Media Award which is intended to encourage and recognise the work of journalists that promote regional integration in the fields of print, radio, television and photo journalism. ARTICLE20 FREEDOM OF THE MEDIA State Parties shall take necessary measures to ensure the development of media that are editorially independent and conscious of their obligations to the public and greater society. ARTICLE 21 CODE OF ETHICS State Parties shall encourage the establishment or strengthening of codes of ethics to boost public confidence and professionalism in the information sub-sector. ARTICLE22 SADC ACCREDITATION State Parties shall establish a regionally and internationally recognised SADC accreditation system or procedure for media practitioners with specific guidelines in order to facilitate the work of such personnel in the rest of the world. Protocol on Culture,Information and Sport 14