achieved by campaigning that practical steps are taken to draw the private sector into customs discus sions on both national and regional levels. b) Where possible, provide regional examples of how Customs to Business involvement has resulted in successful cooperation or more effective implementation of decisions. c) Inform regional industry associations of the possibilities of engagement about Customs issues at the national level as well as the regional level. Resource implications:    Information and publications that will raise awareness of the role of the private sector must be developed, and existing literature that is suitable must be identified and be made available from the SADC Unit Customs webpage. Relevant contact information must be uploaded onto the website in a format that is easy to maintain and that is short yet informative to the private sector. A presentation must be developed that explains the role of the private sector in customs modernisation, and especially how a Customs Administration could engage with the private sector in a more formal way. More capacity building events in the Member States to build the capacity of the private sector. 7 Strengthening private sector involvement on customs issues at the regional level (KRA 3) 7.1 Desired outcome: The bottom up flow of customs issues via National dialogue Fora to the region is supplemented by a mechanism that allows for regional customs trends or issues to be identified and escalated directly to the SADC Customs Unit and the SCCC. This allows for a high level engagement and response to issues that are identified as regional issues or patterns. Regional and Sector specific Business Organisations are invited by the SADC Customs Unit to comment on regional issues that are deemed to be relevant to the private sector. It is also essential to establish a regional forum for the private sector stakeholders to allow them to interact with the SCCC on regional issues such as border management. The main activities are discussed under the next headings. 7.2 Regional customs issues are identified by SADC Secretariat and escalated to SCCC a) Customs issues identified by the SADC Customs Unit to be relevant to the private sector are added to the agenda of the SCCC meetings, with regional issues being the main priority. This might be supplemented with an invitation to certain stakeholders to make presentations to the SCCC or to a premeeting to foster high-level interaction between the SCCC and the private sector on specific issues. 7