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REGIONAL AWARENESS AND COMMUNICATION STRATEGY FOR THE SADC WATER SECTOR May 2008

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Table of contents

TABLE OF CONTENTS5
EXECUTIVE SUMMARY5
Goal and Strategic Objectives 9
Key Message Areas: What will the SADC Water Sector Communicate? 10
The IWRM Approach 10
SADC Instruments for Regional Cooperation on Water 10
Climate Change, Variability and Water-Related Disasters 10
Water Supply, Sanitation and Hygiene 11
Transboundary Water Resources Management 11
Water Demand Management 11
Sustainable Water Resource Development and Management 12
Primary Target Audiences: Who will the SADC Water Sector Communicate to? 12
Communication Methods and Tools: How will the SADC Water Sector Communicate? 13
Implementation of the Strategy 13
PART I - THE CONTEXT 15
CHAPTER 1.INTRODUCTION 17
1.1 How to use the strategy 17
1.2 Background 17
1.2.1 Awareness Creation in the SADC Water Sector 17
1.2.2 SADC Information and Communication Sector Policies and Programmes 18
1.3 SADC Water Sector Communication Challenges and Opportunities 18
1.3.1Understanding the SADC Institutions 18
1.3.2 Understanding Regional Water Issues 18
1.3.3 Recommendations from the Mid-term Review of the RSAP 19
1.4Strategy Formulation Process 19
1.5 The Purpose of the Awareness and Communication Strategy 20
1.6 The Goal and Strategic Objectives 20
1.7 The Guiding Principles 21
1.8 The Conceptual Framework of the Communication Strategy 22
PART II - THEMATIC COMMUNICATION AREAS, TARGET AUDIENCES AND COMMUNICATION METHODS 23
CHAPTER 2.THE IWRM APPROACH 24
2.1 Strategic Objectives 24
2.2 Key Message Areas 24
2.2.1 The IWRM Definition and Concept 24
2.2.2 The IWRM Brand 25
Figure 2.1 – Breaking down the IWRM definition from technical to simple 26
2.2.3 Water is a Finite and Vulnerable Resource 27
2.2.4 Stakeholder Participation in Water Resources Development and Management 27
2.2.5 The Recognition of the Role of Women in Water 28
2.2.6 Economic and Social Value of Water 5
2.2.6 Economic and Social Value of Water 5
2.2.7 The Benefits of IWRM to Other Sectors 29
2.2.8 IWRM and Water Efficiency Plans 29
CHAPTER 3. INSTRUMENTS FOR REGIONAL COOPERATION ON WATER 31
3.1 Strategic Objectives 31
3.2 Key Message Areas 31
3.2.1 Institutional Framework for Cooperation 31
3.2.2 Policy and Legal Instruments for Cooperation 32
3.2.3 Regional Water Programme: Cluster of projects 33
3.2.4 Regional Water Programme: Achievements 33
CHAPTER 4. CLIMATE CHANGE, VARIABILITY AND WATER-RELATED DISASTERS 35
4.1 Strategic Objectives 35
4.2 Key Message Areas 35
4.2.2 Hydro-meteorological Predictions and Scenarios 36
4.2.3 Impacts Specific to the SADC region and/or Watercourses 36
4.2.4 Adaptation and Mitigation Strategies for the Region 37
4.2.5 Floods and Droughts 5
CHAPTER 5. WATER SUPPLY, SANITATION AND HYGIENE 39
5.1 Strategic Objectives 39
5.2 Key Message Areas 39
5.2.1 Legal and Regulatory Issues 39
5.2.2 Importance of an Integrated Approach to Water Supply, Sanitation and Hygiene 40
5.2.3 Ensuring Sustainability of Water Supply Schemes 40
5.2.4 Provision of Services to Poor Communities 41
CHAPTER 6. TRANSBOUNDARY WATER RESOURCES MANAGEMENT 6
6.1 Strategic Objectives 42
6.2 Key Message Areas 42
6.2.1 Establishment and Support of RBOs and Empowerment of Basin User Communities 42
6.2.2 Ensuring Signing, Ratification of and Compliance with Regional and International Treaties or Agreements and Good Practice 43
6.2.3 Exchange of Information and Dissemination 43
6.2.4 Benefits Sharing 44
6.2.5 Cooperation in Joint Water Resource Assessment and Development 44
CHAPTER 7. WATER DEMAND MANAGEMENT 45
7.1 Strategic Objectives 45
7.2 Key Message Areas 45
7.2.1 Legal and Regulatory Framework 45
7.2.2 Integration of WDM in Water Development Infrastructure Planning Processes 46
7.2.3 Equitable Water Allocation Within and Across Sectors 46
7.2.4 Environmental Protection 47
CHAPTER 8. SUSTAINABLE WATER RESOURCE DEVELOPMENT AND MANAGEMENT 48
8.1 Strategic Objectives 48
8.2 Key Message Areas 48
8.2.1 Water availability in the SADC region 48
8.2.2 Sustainable Water Resources Development and Management - Everyone’s Business 6
8.2.3 Existing Development, Opportunities and an Analysis of Competitive Advantages and Impacts 50
8.2.4 Financing Water Infrastructure 50
8.2.5 Public Safety 51
8.2.6 Environmental Impact Assessments (EIAs) 6
CHAPTER 9. PRIMARY TARGET AUDIENCES 53
9.1 General Public 53
9.2 Policy/Decision Makers 53
9.3 Politicians 54
9.4 Government Technocrats54
9.5 Private Sector/Civil Society 54
9.6 Schools and Training Institutions 55
9.7 Water Users 55
9.8 Funding agencies 55
9.9 The Media and other Information Intermediaries 56
CHAPTER 10. COMMUNICATION METHODS AND TOOLS 57
10.1 Advertisements 57
10.2 Demonstrations 57
10.3 Education 57
10.4 Art and Entertainment 58
10.5 Face-to-face Briefings/Extension Services 58
10.6 The Internet/Telephone 58
10.7 Mass Media 58
10.8 Personalities 59
10.9 Public events 59
10.10 Publications 59
PART III IMPLEMENTATION OF THE STRATEGY 60
CHAPTER 11. COMMUNICATION ENABLERS FOR EFFECTIVE IMPLEMENTATION OF THE STRATEGY 62
11.1 Strategic Objectives 62
11.2 Areas of Focus 62
11.2.1 Information, Communication, and Knowledge Management Systems and Technology 62
11.2.2 Human resources and training 63
11.2.3 Financing 64
11.2.4 Research 64
11.2.5 Institutional Support 65
CHAPTER 12. MONITORING THE STRATEGY 7
12.1 Monitoring and evaluation 66

65. SADC Communication Strategy for Water Sector (2008)

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