Awareness and Communication Strategy
CHAPTER 6.
TRANSBOUNDARY WATER RESOURCES MANAGEMENT ..................................... 28
6.1
STRATEGIC OBJECTIVES ..................................................................................................................... 28
6.2
KEY MESSAGE AREAS ........................................................................................................................ 28
6.2.1
Establishment and Support of RBOs and Empowerment of Basin User Communities ................. 28
6.2.2
Ensuring Signing, Ratification of and Compliance with Regional and International Treaties or
Agreements and Good Practice .................................................................................................................. 29
6.2.3
Exchange of Information and Dissemination................................................................................ 29
6.2.4
Benefits Sharing ............................................................................................................................ 30
6.2.5
Cooperation in Joint Water Resource Assessment and Development ........................................... 30
CHAPTER 7.
WATER DEMAND MANAGEMENT................................................................................. 31
7.1
STRATEGIC OBJECTIVES ..................................................................................................................... 31
7.2
KEY MESSAGE AREAS ........................................................................................................................ 31
7.2.1
Legal and Regulatory Framework ................................................................................................ 31
7.2.2
Integration of WDM in Water Development Infrastructure Planning Processes ......................... 32
7.2.3
Equitable Water Allocation Within and Across Sectors................................................................ 32
7.2.4
Environmental Protection ............................................................................................................. 33
CHAPTER 8.
SUSTAINABLE WATER RESOURCE DEVELOPMENT AND MANAGEMENT ...... 34
8.1
STRATEGIC OBJECTIVES ..................................................................................................................... 34
8.2
KEY MESSAGE AREAS ........................................................................................................................ 34
8.2.1
Water availability in the SADC region ......................................................................................... 34
8.2.2
Sustainable Water Resources Development and Management - Everyone’s Business ................. 35
8.2.3
Existing Development, Opportunities and an Analysis of Competitive Advantages and Impacts. 36
8.2.4
Financing Water Infrastructure .................................................................................................... 36
8.2.5
Public Safety ................................................................................................................................. 37
8.2.6
Environmental Impact Assessments (EIAs)................................................................................... 37
CHAPTER 9.
9.1
9.2
9.3
9.4
9.5
9.6
9.7
9.8
9.9
GENERAL PUBLIC ............................................................................................................................... 39
POLICY/DECISION MAKERS ................................................................................................................ 39
POLITICIANS ....................................................................................................................................... 40
GOVERNMENT TECHNOCRATS ............................................................................................................ 40
PRIVATE SECTOR/CIVIL SOCIETY ....................................................................................................... 40
SCHOOLS AND TRAINING INSTITUTIONS ............................................................................................. 41
WATER USERS.................................................................................................................................... 41
FUNDING AGENCIES ............................................................................................................................ 41
THE MEDIA AND OTHER INFORMATION INTERMEDIARIES .................................................................. 42
CHAPTER 10.
10.1
10.2
10.3
10.4
10.5
10.6
10.7
10.8
10.9
10.10
PRIMARY TARGET AUDIENCES .................................................................................... 39
COMMUNICATION METHODS AND TOOLS .......................................................... 43
ADVERTISEMENTS .............................................................................................................................. 43
DEMONSTRATIONS ............................................................................................................................. 43
EDUCATION ........................................................................................................................................ 43
ART AND ENTERTAINMENT ................................................................................................................ 44
FACE-TO-FACE BRIEFINGS/EXTENSION SERVICES .............................................................................. 44
THE INTERNET/TELEPHONE ................................................................................................................ 44
MASS MEDIA ...................................................................................................................................... 44
PERSONALITIES .................................................................................................................................. 45
PUBLIC EVENTS .................................................................................................................................. 45
PUBLICATIONS.................................................................................................................................... 45
CHAPTER 11.
COMMUNICATION ENABLERS FOR EFFECTIVE IMPLEMENTATION OF
THE STRATEGY 48
11.1
STRATEGIC OBJECTIVES ..................................................................................................................... 48
11.2
AREAS OF FOCUS................................................................................................................................ 48
11.2.1
Information, Communication, and Knowledge Management Systems and Technology........... 48
11.2.2
Human resources and training................................................................................................. 49
11.2.3
Financing ................................................................................................................................. 50
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