CEDAW/C/GC/35 prioritize the interests of the victims/survivors and give consideration to circumstances hindering their capacity to report the violence suffered to the competent services or authorities. 55 B. Prevention 30. The Committee recommends that States parties implement the following preventive measures: (a) Adopt and implement effective legislative and other appropriate preventive measures to address the underlying causes of gender -based violence against women, including patriarchal attitudes and stereotypes, inequality in the family and the neglect or denial of women’s civil, political, economic, social and cultural rights, and to promote the empowerment, agency and voices of women; (b) Develop and implement effective measures, with the active participation of all relevant stakeholders, such as representatives of women’s organizations and of marginalized groups of women and girls, to address and eradicate the stereotypes, prejudices, customs and practices set out in article 5 of the Convention, which condone or promote gender-based violence against women and underpin the structural inequality of women with men. Such measures should include the following: (i) Integration of content on gender equality into curricula at all levels of education, both public and private, from early childhood on wards and into education programmes with a human rights approach. The content should target stereotyped gender roles and promote the values of gender equality and non-discrimination, including non-violent masculinities, and ensure ageappropriate, evidence-based and scientifically accurate comprehensive sexuality education for girls and boys; (ii) Awareness-raising programmes that promote an understanding of gender based violence against women as unacceptable and harmful, provide information about available legal recourses against it and encourage the reporting of such violence and the intervention of bystanders; address the stigma experienced by victims/survivors of such violence; and dismantle the commonly held victim-blaming beliefs under which women are responsible for their own safety and for the violence that they suffe r. The programmes should target women and men at all levels of society; education, health, social services and law enforcement personnel and other professionals and agencies, including at the local level, involved in prevention and protection responses; traditional and religious leaders; and perpetrators of any form of gender -based violence, so as to prevent repeat offending; (c) Develop and implement effective measures to make public spaces safe for and accessible to all women and girls, including by promoting and supporting community-based measures adopted with the participation of women’s groups. Measures should include ensuring adequate physical infrastructure, including lighting, in urban and rural settings, in particular in and around schools; (d) Adopt and implement effective measures to encourage the media to eliminate discrimination against women, including the harmful and stereotypical portrayal of women or specific groups of women, such as women human rights __________________ 55 17-12719 See L.R. v. Republic of Moldova and general recommendation No. 33, para. 51 (b). Consideration should be given, in particular, to the situation of girls who are victims/survivors of sexual violence. 13/19