Awareness and public information campaigns [61] To ensure full and effective prohibition of child marriage, States Parties should develop public awareness and information campaigns that reach all areas of the territory and all sectors of society. A powerful strategy, and one which seeks to ensure the participation of girls, is one in which once married, at risk or married women and girls in a child marriage themselves narrate the circumstances of their child marriage, detailing in their own language the impact of child marriage on their life chances, education, health and human rights. Messaging and information should try to link and situate child marriage within the broader context of gender inequality and discrimination against women, in order to transform beliefs and attitudes about both child marriage and women. [62] States Parties are encouraged to support Civil Society initiatives and partnerships that promote the wellbeing and protection of children, particularly those invested in empowering communities and girls at risk of child marriage. States Parties are further encouraged to facilitate dialogue and promote collaboration between all stakeholders, and particularly traditional, community and religious leaders, in the prevention of child marriage. 32