Awareness and Communication Strategy  Funding agencies: Cooperating partners or donors, Ministries of Finance and other partners that provide technical assistance; and  The media and other information intermediaries: Media houses, media bodies and journalists (print, electronic and photojournalists). Communication Methods and Tools: How will the SADC Water Sector Communicate? The SADC Water Sector will implement innovative activities to get the messages outlined above to respective primary audiences. These activities will include the following:  Advertisements: billboards, corporate merchandise (shirts, t-shirts, hats, coffee mugs, pens and conference and corporate stationery - bags, note pads, pens, bills and invoices); stickers, jingles, infomercials, promotional posters, banners, transit shelter posters, ceramic tiles (with relevant messages), mouse pads, and many more;  Demonstrations: field visits, fairs, exhibition and learning journeys;  Education: edutainment, school clubs, school contests, speakers, summer camps, educational posters, stickers, tours, in-class demonstrations, adult education classes, school curriculum, workshops, etc.;  Art and entertainment: costumed clowns and puppets; music, concerts, drama, games, contests, films, cartoons, poetry, puzzles and short stories;  Briefing and extension service: face-to-face, one-on-one or group meetings;  The Internet and telephone: web based tools such as web and email advertisements, email alerts, newsgroups, websites, blogs, chat-rooms, online videos and podcasts; and telephonic tools such as facsimile services, sms, mms and voice communication;  Mass media: media releases, communiqué, press conferences, photography, video clips, soap opera, news and features, documentaries and TV slots, infomercials or jingles, and media packs;  Personalities: goodwill ambassadors, opinion leaders, public figures, political figures and celebrities, as well as respected academics and experts;  Public events: workshops, conferences, international events, dialogues (such as the SADC Multi-stakeholder Water Dialogue), inaugurations and launches, special and international days, marches, expeditions, marathons, exhibitions or expos, and village meetings; and  Publications: leaflets, magazines, newsletters, brochures, posters, CDs, videos, books, booklets, etc. Implementation of the Strategy To enable the effective implementation of this strategy, the SADC Water Division, RBOs and Member States need to improve in such areas as information/knowledge systems, human resources and training, financing, research, institutional support and monitoring and evaluation. Enabling activities include:  Development of a meta-database for knowledge management in SADC Water Division;  Development of systems for internal and external communications in SADC Water Division;  Transforming the SADC Water Division website into a water information portal and improving its content and access;  Recruitment of an information and communication specialist in SADC Water Division; Page v