(b) 2. (ii) The harmonisation and co-ordination of tourism development policies, plans and programmes; and (iii) Joint promotion of tourism products representing Africa's natural and socio-cultural values. Promote the establishment of efficient tourism enterprises adapted to the needs of the African people and attractive to foreign tourists, through: (i) The adoption of measures designed to promote investment in tourism with a view to the establishment of competitive African tourist enterprises; (ii) Adoption of measures designed to develop and utilise human resources for tourism in Africa; and (iii) Strengthening or establishment of high-level tourism training institutions where necessary. Member States shall adopt all requisite measures for the development of African tourism that takes due account of the human and natural environment and the well-being of the African peoples and which contribute effectively to the implementation of the continent's political and socioeconomic integration and development. Article 66 Protocol on Transport, Communication and Tourism For the purposes of this Chapter, Member States undertake to cooperate in accordance with the provisions of the Protocol on Transport, Communications and Tourism. 45