the principles of public and private sector and consumer driven tourism, which principles shall be coordinated through joint planning and decision making. ARTICLE3 OBJECTIVES 1. The primary objective of RETOSA shall be to facilitate, encourage and assist in the development of legal and ethical tourism throughout the Southern Mrican Region taking due consideration of the overall development of the people, the region and the region's natural and cultural resources. 2. To this end, specific objectives of RETOSA shall be as follows: a) encourage and facilitate the movement and flow of tourists into the region, applying the necessary regional or national policies and mechanisms, which facilitate the liberalisation of exchange control regulations; b) facilitate a community and rural-based tourism industry and culture throughout the Region; c) develop, coordinate and facilitatetourism marketing and related promotional .opportunities int.o the region by whatever means, including internal and external collaboration, mutual marketing programmes, and utilisation of legitimate methods focusing on the Region's quality, as a desirable and safe tourist destination and investment target; d) encourage and facilitate international and regional transport, tourism training and accommodation classification; · e) encourage and promote consistency in the quality and maintenance of tourism standards within the Region; f) act as a communication channel between Member States and organisations to enhance the Region's tourism and tourist confluence. ARTICLE4 EXISTENCE AND LEGAL STATUS 4.1 RETOSA sball have perpetual existence within SADC and shall be a legal entity operating within the laws of each Member State. Approved membership applications shall be lodged initially with the RETOSA Secretariat following their acceptance by the Board and in accordance with the provisions of Article 5 in this Charter, and thereafter shall be transferred to the SADC Tourism Coordination Unit. 4.2 RETOSA shall enjoy such legal status and capacity as may be necessary for the fulfilment of its objectives and the exercise of its functions. In particular, RETOSA shall have the capacity to: 2