Awareness and Communication Strategy 4.2.4 Adaptation and Mitigation Strategies for the Region Communicate that there is a need to develop, adopt and implement mitigation and adaptation measures, technologies and opportunities specific to the SADC region and best practices from the region and other parts of the world. To who: Policy Makers, national water institutions, shared watercourse institutions (SWCIs), business communities, agricultural extension workers, water service providers, the media, the general public. How: Field-visits, demonstrations and learning journeys, dialogues such as the SADC Multi-stakeholder Dialogue, workshops; presentations and exhibitions, mass media, Internet, publications and advertisements. The impact of the climate change phenomenon is enormous and varies from one part of the region to another. Adaptation strategies to mitigate the impact are very crucial but need to be communicated to relevant target audience for effective implementation. The results of National Programme of Action for Adaptation to Climate Change (NAPA) developed by some Member States should be shared widely. Meaningful action against climate change depends on awareness of mitigation and adaptation measures and opportunities specific to SADC Member States and watercourses therein. Also important is the transfer of technologies available for adaptation to climate change, and familiarisation to some best practices from the region and other parts of the world which can inform the development of a Regional Programme of Action for Adaptation to Climate Change (RAPA) for SADC. Processes leading to NAPA and RAPA should be well documented and communicated so that adaptation and mitigation measures, technologies and opportunities are shared among regional and national stakeholders. Key adaptation strategies that Members States could implement include: a) Development and implementation of early warning systems, including those on floods and droughts disasters; b) Water resources infrastructure development for creating water security against droughts, flood protection and mitigation measures c) Water Demand Management aimed at conserving and avoiding water wastage of any kind and maximizing the use of limited water resources; d) Promotion of recycling waste water in order to use the limited water several times; and e) Promotion of alternative production of goods and services other than the use of water e.g. use of solar and wind energy instead of hydropower. 4.2.5 Floods and Droughts Communicate that flood and droughts ought not to bet emergencies but part of everyday, planning and development issues, which must be prepared for at any time, anywhere and by everyone. To who: Policy/decision makers and practitioners from all sectors, cooperating partners, NGOs, the general public in flood prone areas. How: Workshops, dialogues such as the SADC Multi-stakeholder Dialogue, mass media, personalities, publications, Internet and education. Page 23