® SOUTHERN AFRICAN DEVELOPMENT COMMUNITY 3. To optimise resource usage and increase competitive advantage in the Region vis-a-vis other destinations through collective efforts and co-operation in an environmentally sustainable manner; 4. To ensure the involvement of small and micro-enterprises, local communities, women and youth in the development of tourism throughout the Region; 5. To contribute towards the human resource development of the Region through job creation and the development of skills at all levels in the tourism industry; 6. To create a favourable investment climate for tourism within the Region for both the public and private sectors, including small and medium scale tourist establishments; 7. To improve the quality, competitiveness and standards of service of the tourism industry in the Region; 8. To improve the standards of safety and security for tourists in the territories of Member States and to make appropriate provision for disabled, handicapped and senior citizens in their respective countries; 9. To aggressively promote the Region as a single but multifaceted tourism destination capitalising on its common strengths and highlighting individual Member State's unique tourist attractions; 10. To facilitate intra-regional travel for the development of tourism through the easing or removal of travel and visa restrictions and harmonisation of immigration procedures; 11. To improve tourism service and infrastructure in order to foster a vibrant tourism industry. Chapter III ARTICLE3 PRINCIPLES This Protocol recognises the following basic principles for achieving the Objectives of the Protocol. The Member States shall: 5 Protocol on the Development of Tourism