® SOUTHERN AFRICAN DEVELOPMENT COMMUNITY ARTICLE? MARKETING AND PROMOTION 1. The Regional Tourism Organisation of Southern Africa (RETOSA) established in accordance with the provision of the RETOSA Charter shall be the promotional and marketing arm of SADC tourism sector. 2. In accordance with RETOSA Charter, Member States shall: a) develop common and coordinated marketing and promotion strategies, action plans, and implementation programmes to promote both intra-regional and international tourism in the Region and respond to market demand; b) in pursuit of the tourism marketing strategies, market the Region as a tourist destination of choice and utilise the RETOSA logo and brand to promote the regional destination identity and competitiveness; c) undertake marketing and promotion activities, which highlight the diversity of the tourist product of the Region; d) notwithstanding and without prejudice to this Article individual Member States may collaborate in packaging their destinations. ARTICLES TOURISM RESEARCH AND STATISTICS 1. Member States shall ensure that a unified system of collection and analysis of tourism statistical data is established in line with the Guidelines on the collection and presentation of domestic and international tourism statistics established by the World Tourism Organisation. 2. Member States shall create a regional tourism research, statistics and information exchange network and individually or jointly undertake product development and diversification initiatives through private and public sector co-operation with a view to enriching the Region's product range. 8 Protocol on the Development of Tourism