2. States Parties shall encourage the media and media-related bodies· to mainstream gender in their codes of conduct, policies and procedures, and adopt and implement gender aware ethical principles, codes of practice and policies in accordance with the Protocol on Culture, Information and Sport. 3. States Parties shall take measures to promote the equal representation of women in the ownership of, and decision making structures of the media, in accordance with Article 12.1 that provides for equal representation of women in decision making positions by 2015. ARTICLE 30 GENDER IN MEDIA CONTENT 1. States Parties shall take measures to discourage the media from: (a) promoting pornography and violence against all persons, especially women and children; (b) depicting women as helpless victims of violence and abuse; (c) degrading or exploiting women, especially in the area of entertainment and advertising, and undermining their role and position in society; and reinforcing gender oppression and stereotypes. (d) 2. States Parties shall encourage the media to give equal voice to women and men in all areas of coverage, including increasing the number of programmes for, by and about women on gender specific topics and that challenge gender stereotypes. 3. States Parties shall take appropriate measures to encourage the media to play a constructive role in the eradication of gender based violence by adopting guidelines which ensure gender sensitive coverage. ARTICLE 31 UNIVERSAL ACCESS TO INFORMATION, COMMUNICATION AND TECHNOLOGY States Parties shall put in place information and communication technology policies and laws in the social, economic and political development arena for women's empowerment, regardless of race, age, religion, or class. These policies and laws shall include specific targets developed through an open and participatory process, in order to ensure women's and girl's access to information and communication technology.